Motionmakers

Rebranding of a production company.

Motionmakers

Motionmakers is a production facility whose inbred passion for video and photography goes back many years. They love a challenge and always come up with suggestions and tailor-made solutions.

A well-oiled and experienced team of producers, creatives and copywriters who can seamlessly translate intricate stories and subjects into clear and pleasing video messages.

As a division of Videohouse, the foremost supplier of media facilities in Belgium, they have hands-on access to all their know-how. And what’s more, they can call on more than 300 of the best technical professionals on the market at the drop of a hat. Thanks to the fact that they're part of the Euro Media Group they can supply the same high quality internationally.

Motionmakers was on the verge of a complete rebranding, they needed a partner to help them doing the same for their website. We were very lucky to be chosen to be that partner, and are very proud of the result of our collaboration.

As Filip, the manager of Motionmakers, said:

"Building a website: sounds like an easy job, but there is more to it than meets the eye. Content & Coffee guided and advised us through it all. Although we altered some choices along the way, the crew of C&C always respected our wishes. In short: a constructive & efficient collaboration."

Filip Porrez - Manager - Motionmakers
Although we altered some choices along the way, the crew of C&C always respected our wishes.
Filip Porrez, Manager at Motionmakers

Chapter by Chapter

  • 1 Video content
  • 2 Design & UX
  • 3 Development & backend
Video content

Motionmakers main export product is movies, in all sorts and sizes. Our first big challenge was learning the correct way to integrate video in their website, and make them a part of the overal design. One of the most important parts of the website is also the portfolio, where they need to be able to add and sort through the videos in an easy way, still keeping in mind that the user also needs to find his way in the massive amount of content.

Design & UX

Together with their resident graphics team we designed the website, and guided them in terms of navigation and UX. By using fixed buttons for any kind of contact form and the main menu, we were able to let them be accessible from any page in the website.

The graphic redesign of the Motionmakers brand also had a fun twist: 6 different color scheme variations, they are going to use diversely in their branding & personalisation of their brand… we couldn’t resist to add this clever twist in our website as well, by adding a daily rotating color-scheme in the overal look.

Development & backend

Like in any project we try to get the client involved as much as possible. The development went in phases: from design, prototyping to the actual build, with regular updates with the main content makers & the graphics team at Motionmakers. On our side we managed to built a website that was both accessible to a wide audience and provides freedom of rearranging content to the content editors. This allows the Motionmakers to alter the content in a few second, adjusting it as they see fit each day.

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